I recently asked a Preserved Shop a small vintage retail bussiness some questions on the influence of facebook on there bussiness, inspirations and how they started, here is a summary of the answers....
I started with just doing local markets at weekends and fairs while i was studying at university, then when i finished uni i had 3 years of experience to start up!
Facebook is the best promotion for the shop and any business! its free,plus you can use it as much as you like and how you kike to promote your business.. I also use twitter and link the 2 together ...
The website takes a long time to build up! i've had it for over 2 and a half years and you've got to be very consistent with it making sure you promote well with flyers in the shop and at fairs etc...
All what i sell is vintage and one off, I pick the stock from a range of suppliers from all over the world.. I like to hand pick stock so that i get the best quality and style for my customers,,,,
Finally my influences are a range, I love the Biba shop from the 70s and I love Barbra Hukilini. I am also influenced with fashion trends, as people are constanly in fashion as well as wanting something as unique, That's were i specialise in better, as its all one off!!
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